Module: Retargeting

This module allows you to connect retargeting pixels to collect your audience for targeted advertising campaigns.

Facebook Pixel - helps you gather your audience in Facebook for further targeted promotion in this social network. The pixel is a 16-digit number generated in the Facebook Ad Manager. More information about creating this pixel can be found here: https://www.facebook.com/business/help/952192354843755.

Pixel parameters displays specific parameters collected by the pixel.

VK Pixel helps you gather your audience in VK for further targeted promotion in this social network. The pixel is generated in the VKontakte advertising page and looks as follows: VK-RTRG-xxxxxx-xxxx. More information about creating this pixel can be found here: https://vk.com/ads.php?act=office_help.

Google Ads Pixel helps to gather your audience for further targeted promotion with this service. The pixel is generated in the Google Ads account and looks like this: AW-xxxxxxxxx. Learn more about creating this pixel here: https://support.google.com/google-ads/answer/6095821.

Google Tag Manager is a free tool that provides a web-based interface for managing pixels (Facebook, Vkontakte, Google Ads, etc.) and analytics of the audience (Google Analytics) of your release page. The code is generated in the Google Tag Manager account and looks as follows: GTM-xxxxxx. You can learn more about using this service here: https://www.google.com/intl/en/tagmanager.

Attention! When using Google Tag Manager to work with your pixels or analytics, filling out individual fields for the services in the Retargeting tab is not recommended to avoid data duplication.

Using pixels and third-party analytics tools is available for paid users only (https://band.link/pricing).

You can read about the free BandLink analytics here.